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Sephora is Taking it Slow and Learning from Beacons

Mobile proximity marketing is a marathon, not a sprint, and beauty retailer Sephora is taking its time with beacon technology. Mobile Marketer reports: Sephora is exploring...

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Beacons to Influence $7.5 Billion in Millennial Spending this Holiday Season

Millennial spending power is growing rapidly in the U.S., and according to a new report, beacons are poised to influence those purchases. According to Mobile...

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Wayfindr Deploys Beacons in London Tube to Help the Visually Impaired

Wayfindr, a nonprofit that specializes in audio-based navigation for the visually impaired, has turned to beacons to help the commuters of London. The organization will...

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Juniper Research: Beacons to Deliver 1.6BN Coupons by 2020

Juniper Research, a mobile and digital tech consultancy, forecasts that beacons will deliver 1.6BN coupons by 2020. Mobile Marketer has the scoop: Coupons are quickly...

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CTA Integrates Beacons into CES 2016 App

The Consumer Technology Association is leveraging the power of beacons at the annual CES event taking place in Las Vegas this week. Per their blog:...

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The Beacons at CES were Hacked

Last week, Make ran a story showcasing exactly how easy it is to hack unsecured beacons. The victim? CES — which we covered last week....

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Detroit Auto Show Utilizing Beacons for Analytics

The Motor City is getting a high-tech makeover thanks to beacon technology at the Detroit Auto Show this week. Automotive News has the scoop: Detroit’s...

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Rite Aid Rolls Out Beacons to All Stores

According to ZDNet, drug chain Rite Aid has rolled out proximity beacons to all 4,500+ U.S. retail locations. This is the largest proximity rollout at...

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Waze announces Waze Beacons to boost location accuracy inside tunnels

  Waze recently announced a new program that would help drivers maintain accurate GPS signals while driving through tunnels. Allowing them to rest assured that...

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Live Beacons Aim for Simplicity + DIY Approach

  A company called Live Beacon recently announced the release of what they are calling “the simplest beacon yet”. What was originally a Kickstarter campaign...

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